One of the people I follow on Twitter, Hillel Fuld, and who’s opinion I generally respect posted a piece on his blog saying that he thinks the Nexus 7 ad showing a father and son camping is misleading.
He says that this ad is misleading because it shows some use of internet connectivity in nature while using a WiFi only tablet. Needless to say this provoked a discussion of the issue and a close examination of the video.
The only place that I saw any actions that required connectivity was towards the end when they were using Google Earth. At that point in the video you can also clearly see on the screen that the tablet is connected to WiFi. The use of WiFi takes place within the tent which, if you watched to the end of the video you noted, is pitched in the backyard. I don’t know about you but my WiFi signal is strong enough to reach me 15 meters (~50 feet) away from my house. I know this because I have a reasonable signal in the parking lot of my building even farther away from my house than that. What’s more, I can have a WiFi signal available to my tablet any time – I just need to turn on the hot spot that’s in my phone and I’m set.
I think Google went to a lot of work to make a very nice, positive ad showing one way that you and your family could enjoy this tablet. I don’t think that the ad is in any way misleading because on the one hand, the only use of connectivity takes place a distance from the house where it is reasonable to assume that WiFi would be available and, on the other, someone with a Nexus 7 will also likely have a phone that has hot spotting available as an option.
What do you think, misleading or not?